Needless to say, the nearly nine million views of this youtube video (thefinebros, 2014) demonstrates how many people are affected, indeed ambivalent, about the painfully evident growing gap in our society a gap caused by the evolution of mass media. There are positive and negative influences of mass media, which we must understand as a responsible person of a society before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media they are providing news/information, entertainment and education.
Mass media is a form of socialization, having a long-term effect on each member of american society while mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another.
Still, physicians need to advocate continued research into the negative and positive effects of media on children and adolescents current literature suggests the following: physicians can change and improve children’s television viewing habits ( 4 . Impacts of media on society: a sociological perspective 1,hakim khalid mehraj,2,akhtar neyaz bhat ,3, hakeem rameez mehraj are the effects of media on society during the course of this literature various types of impacts of media on the mass media have made the world smaller and closer :. Mass media has a huge number of functions, and, therefore, the aspects of influence for example, there are some “direct aspects”, which are connected with the main function of mass media that is an information transfer, for instance, entertaining, informative, and educational functions, etc.
The most positive effects of mass media include a more informed society newspaper circulation was the first mass media content to affect the way people considered their role in society an informed public translates into an involved public. Effects of mass media on culture introduction: the media shape our attitudes about everything from soap to politics it's important for us to be aware of the impact the mass media has on our culture/society.
Perse stated that media effects researchers study how to control, enhance, or mitigate the impact of the mass media on individuals and society lang stated media effects researchers study what types of content, in what type of medium, affect which people, in what situations.