Innocent's smoothies are often criticized in the media and by health campaigners for the amount of sugar they contain innocent smoothies are made from 100% fruit and one of its 250ml bottles counts as two of the recommended five portions of fruit a day, as well as extra added benefits such as vitamin c and fiber. Innocent smoothies and help for hero's functional areas innocents main objective is to always make a profit, as well as that at the moment they are raising money for age uk by doing the 'big nit' but doing this is also to rise there image.
Innocent smoothies organisation structure i executive summary this report is aimed to examine and analyse the opportunities in the market for the ‘ innocent ’ brand.
Furthermore, the innocent drinks organization has different varieties of assorted smoothies, made of fruits and milk the different brands of the organization are made to satisfy customers taste both young and old. Innocent drinks organization started operation in the production of drinks since 1998 the name ‘innocent’ for the organization is derived to symbolize the organization’s products that are naturally made and unadulterated.
Uk smoothie company innocent turned 15 this year from very humble beginnings, the company has grown in that time to become the biggest smoothie maker in europe, turning over £200 million each year most people know the company for its fruit drinks, noodle and veg pots, and range of ready meals.