Masaki asano, md & ceo of yamaha motor india sales speaks to shobha mathur about driving growth, the upcoming chennai plant and a focus on rural buyers.
In this article we will discuss about:- 1 rural marketing strategies adopted by companies 2 methods of reporting that will help rural marketing efforts 3 future rural marketing strategies adopted by companies: companies are following various strategies to serve rural markets these are described as follows: 1 product strategies 2 pricing strategies 3. What is the basic concept of direct selling and its present trend in rural india sales of product through individual sales organization with emphasis on building relationship, commitment to consumer satisfaction through service and quality is the basic concept of direct sales relations built upon perseverance, dedication and social networking are utilized based upon mutual trust, empathy and. The changing future of rural marketing in india suneel kumar phd research scholar, mewar university, ghaziabad, india abstract : in recent years, rural markets have acquired importance, as the overall growth of the the scope of rural marketing.
The changing future of rural marketing in india suneel kumar phd research scholar, mewar university, ghaziabad, india abstract : in recent years, rural markets have acquired importance, as the overall growth of the economy has resulted into considerable increase in.
The future of rural marketing introduction india is an agro-based economy and the growth of most of the other sectors of economy is driven by rural demand urban market is reaching towards the saturation point, thus bringing in and urgent need to focus on rural development.
Yet, rural marketing is an extremely important area which can benefit from marketing theory and practice to reduce waste and increase efficiency of distribution of farm produce this is the first book that talks about rural marketing not only in terms of supply of manufactured products to villages but also in terms of reforming and empowering. Rural marketing is different from agricultural marketing, which signifies marketing of rural products to the urban consumer or institutional markets rural marketing basically deals with delivering manufactured or processed inputs or services to rural producers, the demand for which is basically a derived outcome.
Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. Rural marketing involves more intensive personal selling efforts as compared to urban marketing to effectively tap the rural market, a brand must associate it with the lives of rural folk rural sales strategy will include hiring employees who spend time in rural areas and who are comfortable with the local language and customs.